Looking at the main target market of this app, families. I wanted to create a simple UI without too many distractions and easy to navigate menus. Everything is colour coordinated, meaning that colour memory allows for easy navigation throughout the different pages of Amigo.
Amigo: Smarter Food Shopping
Amigo was born when I looked in the food cupboard at home and found 3 tins of coco powder. See, when mum goes to make her chocolate cake, she always feels like she needs to buy a tin of this coco powder, and thus we end up with more chocolate powder than anyone ever needs!
One of these tins was also a good year or so out of date, which is not an uncommon sight in our cupboards. Things are bought, stored and forgotten, and then repeated.
This is a terrible waste of money, so I set out to fix it.
Fix Margin 40px